Instagram is a social media site that is popular with the under 30 crowd. Because of the popularity with a younger crowd, many people neglect the site and use Facebook, Twitter, YouTube, and other sites instead. Sure, you want to be a part of these other sites. They’re popular and millions of people access them every single day. But, it is important to be a part of the IG crowd, too, no matter the type of products you sell or the services that you offer. Far too many companies neglect the site and are missing out on customers and a plethora of other perks, too.
A Look at Instagram
Instagram was founded in 2000 and purchased 2 years later by Facebook. It is now the second most popular social media site aside from Facebook. It sets itself apart from the other sites by being a photo-sharing platform. You’ll be able to share all of the photos that you’d like, whether it is a selfie, a photo from your vacation, dinner at the luxury restaurant, or your newest products. But, IG offers the chance to share more than photos. You can also share videos and links. So, if you have a blog, it is easy to share links to your favourite posts which increases your fanbase and that’s what is important when using social media. The site features several tools that can also help you thrive, including:
- Analytical Tools: Simply create a business page if you want analytical tools that help you learn what posts create the most engagement, how many people engage with your page at what hours, etc. These tools are offered to business page owners at no cost and come in handy when you want to create a page that gets you ahead of the competition.
- Buy Followers: The best Instagram followers buy is easy to make and extremely beneficial to your marketing efforts. Buying followers increase the attention that your brand gets and minimizes the amount of time it takes to build a reputation for your brand. They’re cheap and worthwhile, so make sure to take the time to make the best Instagram followers buy soon after joining in on the site.
- IG Stories: IG Stories is a 15-second video clip that gives your followers a sneak peek into a new product, service, or other feature that you want them to see. It is one of the sites most popular and most fun features.
The Importance of Using Instagram
More than 300 million people access IG each day. You can reach any of these people when marketing on the site. But, it is important to create an awesome page that intrigues people to keep up with what you are doing, promote your page, and use the many features the site provides to get where you want to be. It is important to be a part of the Instagram world and do not make the mistake of leaving the site out of your marketing portfolio. It is a site that people love and the benefits are those you will love just as much.